Mission Impossible

Medmedia needed an animated sequence to introduce prospective pharma clients to their service offering in a way that acknowledged the practically impossible mission that most pharma reps face in accessing and persuading HCPs to prescribe their company’s drugs. 

The resultant ‘Mission Impossible’ themed animation presents a tongue-in-cheek take on this idea with an action-packed sequence rendered in stark red, black and white line drawings, borrowing the famous tv series theme tune and burning fuse motif. 

ROLE

Concept, Art Direction, Illustration, Animation

(SENIOR DIGITAL DESIGNER - MEDMEDIA GROUP)