My Gov ID

As part of its digital transformation program the Department of Employment Affairs and Social Protection initiated a single sign-on for government services in the form of My Gov ID. This platform required an identity to support promotional efforts. The logo uses a human form - representing the citizen - to signify the idea of an official identity. The figure is stylised to represent the letter ‘i’ in ‘id’ and to complement the Ubuntu font used in the logo.

ROLE

Logo Design

(SENIOR UX MANAGER, DELOITTE DIGITAL)